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Martin Guitar Continues Partnership With Ace Hotel, Expanding to New York City



Martin Guitar Continues Partnership With Ace Hotel, Expanding to New York City

Monday, March 02 2015 08:50

Martin Guitars Currently Featured in Select Rooms at Ace Hotel Los Angeles and Ace Hotel London Shoreditch

Nazareth, PA – C. F. Martin & Co. (www.martinguitar.com) has expanded its partnership with Ace Hotel to now include custom guitars in select rooms in its New York City property. Currently, custom Martin guitars are showcased in Ace Hotel rooms of two major cities – Los Angeles and London Shoreditch – providing guests with the unique opportunity to play Martin’s acoustic guitars during their hotel stay. Each guitar has a custom interior label and laser-etched on the body of the guitar is “Your left hand is what you know. Your right hand is who you are.” Since 2012, Martin has also partnered with Ace Hotel New York and expanded in 2013 to Ace Hotel Los Angeles for the 5 AT 5 Series, an intimate 5-song acoustic performance series by touring musicians.

“We are pleased to continue expanding our successful partnership with Ace Hotel to include the New York property,” said Amani Duncan, Vice President of Brand Marketing at Martin Guitar. “We believe that music is a lifestyle and are big fans of the musical concepts and aesthetics that guests can find at Ace Hotel.”

The select guest rooms at Ace Hotel New York were designed to incorporate music into their aesthetic vision. In addition to the custom Martin guitars, rooms include a Rega turntable with a selection of vinyl, a Revo radio with Ace-curated ratio station, among other amenities.

C.F. Martin & Co. is also the Founding Patron for The Theatre at Ace Hotel in Los Angeles, a remarkably restored, 1,600-seat movie palace from the 1920s. The Theatre hosts a variety of large events including concerts, movie premieres, conferences, seminars, symposiums and other performances.

About Martin Guitar & Strings
C. F. Martin & Co. (www.martinguitar.com) has been creating the finest instruments in the world for over 182 years.  It continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the “Dreadnought” size. One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques, along with those introduced by the company founder.
The company is also known for producing high-quality, popular acoustic guitar 
strings. These include the Martin SP® LIFESPAN™ line, the fastest-growing treated string in the industry, and the Martin SP line, which uses an industry leading core wire to hold tunings better.

Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, pop, country, folk and bluegrass to those just beginning their careers.  They can be seen across all segments of pop culture, from television to movies, Broadway, books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.

About Ace Hotel
Ace Hotel reinvents urban hotels for people who make cities interesting. We crave experience more than hospitality clichés. We are curious about the history and geography of the buildings we inhabit, and let these guide us to someplace fresh and familiar. Ace is the low card and the high card. 

Aliza Rabinoff 
for Martin Guitar

Amani Duncan
Vice President Brand Marketing
C. F. Martin & Co.

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